Well Hubbard Rebrands KNUC As ‘98.9 The Bull.’

Hubbard Radio has rebranded country KNUC Seattle as “98.9 The Bull” from “Country 98.9.” It’s the latest change at the new station, which Hubbard flipped from rock in December, after Entercom dropped country on KMPS in favor of soft AC as “The New 94.1 The Sound.”

“Welcome to the next evolution of 98.9, a personality all its own,” PD Lisa Adams said. “More Bull, more music, more fun.”

Adams was named PD of the station in January after serving as marketing director for AC sister “Warm 106.9” KRWM. Her programming experience includes the OM/PD post at Townsquare Media hot AC “Mix 106” KCIX, AC “107.9 Lite FM” KXLT and “WOW Country 104.3” KAWO in Boise, ID.

Since her hire, Adams has been staffing up the new country outlet, adding the morning team of Tim Leary, Claire Beverly and Karen (Red) Daiss in February. The trio came to KNUC from Alpha Media country “Bob 106.9” WUBB Savannah, GA, where they anchored mornings for the past three years.

Last month, Seth Hughes, a KMPS alum, took over middays and market veteran Michael Craig Mason was added to nights.

In a release, Hubbard Radio Seattle said, “Keep an eye out for the final staff additions coming as quickly as you can say ‘The New 98.9 The Bull.’”