Attracting at-work listeners has long been indispensable to the success of AC, classic hits and other music formats. A webinar from NuVoodoo Media Services, “How to Win the Workplace War With PPM Panels & Diary Keepers,” offered broadcasters a tool chest of new information about best practices to reel them in and keep them listening.
The media marketing, programming and content intelligence provider surveyed 3,041 persons ages 14-54 online in January 2018, focused in Nielsen PPM markets.
Calling its sample group “ratings likelies,” meaning those deemed inclined to participate in PPM or diary surveys, NuVoodoo asked participants if they listened to either the radio or a streaming service while at work. In total, 39.1% said yes—with a robust 56.4% of “PPM likelies” responding yes and 59.0% of “diary likelies” saying yes. The percentages were highest for those 18-34, followed by 25-54, 35-54 and 14-24.
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